Photographs are one of the most important components of your property listing. Dynamic photos don’t just happen. It takes time to plan and lay out your photo spread. A large number of similar photos clutter your listing. A small number of photos make potential buyers skim right past your listing. Here are the top things to consider when planning your photo shoot.

Use a Camera

Smartphones are convenient. However, your commercial real estate listing must exude professionalism. A digital camera gives you access to all of the settings that make your photos perfect. You can rent or buy used photographic equipment from online device-sharing applications. However, a high-end cell phone can provide the same quality photos.

Know Your Camera’s Settings

Use your camera to its fullest potential. Wide-angle lenses help you shoot open spaces like parking lots, cafeterias, or meeting rooms. Unless you have professional experience, turn on Auto Exposure. Your camera will automatically set the shutter speed and aperture value. Auto Focus keeps the shot in focus while shooting.

Shoot in Thirds

The rule of thirds is critical to dynamic commercial real estate photos. Visually divide your image into three equal sections. Avoid putting the focal point in the center segment. This creates a visually appealing photo. Buyers will think a professional took your pictures.

Turn the Camera

Consider the final layout when taking your photographs. Online listings are set up for landscape-oriented photos – just like you typically hold a camera. However, you naturally hold your phone in the portrait orientation – the shorter side to the bottom. Turn your phone 90 degrees.

Be There on Time

Set up your photo shoot for early morning or late afternoon for indoor or outdoor photo shoots. The sunlight provides a softer light, and images will not be as harsh. Sunlight shining into windows can draw shadows into the shot.

Pay Attention to the Details

Details matter, especially in photography. Before you pick your camera up, look at your shot. Appealing photos show off both the exterior and interior of your commercial real estate. You can look out of windows on interior shots to see the outside of the property. Make sure:

• Window blinds are all at an even level
• Landscaping is attractive
• Personal vehicles are out of the photo
• Corporate trucks are parked in a straight line
• No reflections show in the windows or mirrors

Remember, the photos are your potential buyers’ first interaction with your property. If your finished photos do not appeal to you, they won’t attract a buyer.